Ask me anything
- Social Media Today on influence.
- Paul Graham on doing what you love.
I am hugely passionate about continued learning, so I found this article on the best & worst ways to learn really interesting. While it is focussed on formal study techniques, I believe the BEST PRACTICES are easily applicable to more informal & creative pursuits.
I’ve done a quick wrap up below, click through to read the whole article here.
"Distributed practice" - spreading out your study sessions, rather than engaging in one marathon. Cramming information at the last minute may allow you to get through that test or meeting, but the material will quickly disappear from memory. It’s much more effective to dip into the material at intervals over time. And the longer you want to remember the information, whether it’s two weeks or two years, the longer the intervals should be.
"Practice testing" - Research shows that the mere act of calling information to mind strengthens that knowledge and aids in future retrieval. While practice testing is not a common strategy—despite the robust evidence supporting it—there is one familiar approach that captures its benefits: using flash cards.
"Highlighting" - Highlighting and underlining led the authors’ list of ineffective learning strategies. Although they are common practices, studies show they offer no benefit beyond simply reading the text. Some research even indicates that highlighting can get in the way of learning; because it draws attention to individual facts, it may hamper the process of making connections and drawing inferences.
"Rereading & Summarising" - Nearly as bad is the practice of rereading, a common exercise that is much less effective than some of the better techniques you can use. Lastly, summarizing, or writing down the main points contained in a text, can be helpful for those who are skilled at it, but again, there are far better ways to spend your study time.
Highlighting, underlining, rereading and summarizing were all rated by the authors as being of “low utility.”
1. Creativity belongs to the geniuses.
2. Creativity is making something from nothing.
3. Creativity can’t be forced.
4. Mental illness causes creativity.
5. Drugs make you more creative.
6. To be creative you need to be free.
7. Creativity belongs to the arts.
8. Creativity is a solitary activity
9. Extrinsic motivation is detrimental to creativity.
10. To explain creativity is to damage it.
Read on here.
Music-types, the Coopers AMP is now taking entries!
Any Australian artist who has (or will) produce and commercially release an album in 2013 is eligible to enter; send a CD to The 9th Coopers AMP, D-Star Digital, Level 2, 233-235 Bulwara Road, Ultimo, NSW, 2007.
Previous winners include Lisa Mitchell, Eddie Current Suppression Ring, Augie March and Cloud Control. Hermitude’s HyperParadisewon last year.
Git awn it.
Pehwa recommends listing three tasks for a given day and getting those done. We’d like to expand on that.
As Getting Things Done author David Allen recently explained, prioritization governs proper productivity. So our lists should be similarly prioritized.
Our favorite method is the 1-3-5 Rule:
…. assume that on any given day you can accomplish one big mission, three medium tasks, and five small things. Get those done as best you can. Then, as your workday concludes (which might be when you’re journaling in bed), make the next day’s 1-3-5. Like laying out your clothes the night before, this defuses the groggy tension of early morning decision making, which we all suck at.
In this article, futurist Gerd Leonhard looks at the future of marketing and, I have to say, it sounds pretty damn good. It is very much power-to-the-consumer, and hopefully it will just see great products and innovative content & strategy rise to the top.
1. By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins — which essentially means that advertising becomes content. Data will be essential, and as users, we’ll be paying with our data — bartering a bit of our personal information in return for the use of platforms and services. Customers will be forming relationships with brands that are built on trust, and if a company breaks that trust, it will be very quickly viral and very quickly over. By 2020, unauthorized targeting of consumers will essentially be useless. I, as a consumer, am going to choose who I want to hear from. I’m going to like things, or I won’t like them, and you will have to earn that from me.
2. The idea of having a separate marketing department is going to vanish. In the future, the “reason to buy” will be socially motivated. If a product is great and everybody loves it, it will sell. And you’re going to stop buying things from companies that don’t fit your values, just because you can’t see giving them the money.
3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank — some authorized authority or entity that will keep the public safe, and that has a neutral objective. Because clearly, I’m not going to offer up my location if I don’t feel safe.
4. Companies are going to try to predict how people feel about their brand, and then adjust in real time by changing features, and starting new conversations with customers in real time. All of the companies of the future will have one big job: to make sure that the customer feels cherished and safeguarded. As Amazon calls it, “customer delight,” will be the number one mission. If you screw that up, everyone will leave.
5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. The bottom line for marketers will be that if a product or service isn’t humanized, it won’t sell — because buying something isn’t an intellectual process of saying “this could be useful”; it’s saying “I really want this.”
Originally published here.