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creativity. communication. digital. music.

15 Things You Should Give Up To Be Happy

  1. Give up your need to always be right.
  2. Give up your need for control.
  3. Give up on blame.
  4. Give up your self-defeating self-talk.
  5. Give up your limiting beliefs.
  6. Give up complaining.
  7. Give up the luxury of criticism.
  8. Give up your need to impress others.
  9. Give up your resistance to change.
  10. Give up labels.
  11. Give up on your fears.
  12. Give up your excuses.
  13. Give up the past.
  14. Give up attachment.
  15. Give up living your life to other people’s expectations.

(Source: purposefairy.com)

Learn to See It

“Venture capital, marketing and pop culture are largely about pattern matching. Something happens, something else happens and it’s the beginning of a trend.

Some people (like Clive Davis and Fred Wilson, to pick two) see the trends before others, often without being able to verbalize them.

If you are around people who are able to understand these things before you are, it’s worthwhile to call yourself on it, and see if you can get into some discussions about what they see that you don’t. I get particularly restless if it’s obvious that there’s something going on but I can’t see it. I can’t move on until I see it too.

The more often you match patterns, the better you get.”

(Source: sethgodin.typepad.com)

What is Google Semantic Search?

Semantic search uses artificial intelligence in order to understand the searcher’s intent and the meaning of the query rather than parsing through keywords like a dictionary. When you search now, Google gives you results based solely on the text and the keywords that you put in that search. Essentially, Google gives you its best guess.

When you use semantic search, Google will dive into the relationship between those words, how they work together, and attempt to understand what those words mean. Google will understand that “their” and “they’re” has two different meanings and when “New” and “York” are placed together, it changes the meaning.

Read More

(Source: Mashable)

Can Digital Marketers Optimise Brand Campaigns in Real Time?

A look at how online marketers can swap out creative based on performance, or run multiple pieces of creative for highly targeted audiences. Using real-time metrics, it is possible to optimise for best campaign performance on the fly, rather than relying on post-campaign measurement.

How three big media trends affect the PR industry

talktechcomm:


via PRDaily

News consumption is growing, thanks in large part to the explosion of mobile technology, according to Pew Research Center’s State of the Media Report 2012.

And that’s a good thing—for the most part.

Problem is the tech companies that make these platforms are profiting from the…

Music Business: “where the bulk of the money is and will likely remain: Radio”

Josh Gross talks about market factors in the music business after seeing a panel at the recent SxSW festival… Here are some highlights:

  • The U.S. music market is a $27 billion industry, $21 billion of which is in radio (Jim Cady, founder of Slacker Radio)
  • Internet radio only accounts for a small portion of that business
  • For the 93 percent of Americans who report listening to music, 80 percent of their listening is done via radio
  • Internet radio is projected to grow at 125 percent a year for the next five years

Major market factors to consider:

  • Connectivity is constantly improving and the ubiquity of smartphone technology is birthing a wide variety of Internet-connected devices. The most important of them is the automobile because 78 percent of all listening is done in the car.
  • Revenue will now come from a blend of sources, such as subscriptions, advertising and physical sales.
  • The increase in consumer choice that the Internet has brought has also brought an increase in demand. More music is being heard by more people now than ever before.

(Source: boiseweekly.com)

Creativity is worthless without action. You can be as creative as you want, but unless you light a fire under your ass and shock-prod your brain-squirrels into powering the endeavor at hand, what’s the fucking point? Creativity demands action, direction, ambition. You tell me, “I want to write a novel about the persecution of magical ponies,” and then you sit there staring all slack-jawed, then the best you’ve done is committed an act of mental masturbation. Piss on inertia. Jump in. Get your hands dirty. Make something or shut up about it.

—Chuck Wendig

(Source: terribleminds.com)